Info from the brewer: Hello World IPA is a Belgo-saxon pale ale that balances the old and the new. It marries the earthy essence of ale of the old continent with a bouquet of flowers and spice of the new world: Zeus, Cascade, Sterling and Amarillo.
Why API? The first batch of the beer was spilled on the palates of our IT geek friends at Reaktor, who also happen to be devoted beer geeks. They came up with this witty anagram for a name. We had to Google it to get the joke… The name stuck. Consider it a token of our gratitude for teaching us something new about the world of IT and a toast to these beer loving friends.